ANIMAL | Building A Brand From The Ground Up
What This Is
This portfolio spans many years, and collects a sampling of my representative work at Universal Nutrition while functioning as a Creative Director. In particular, I focus on Animal, the brand I created from the ground up starting around 2001.
What You'll Find
Inside, you can find print advertisements, events, downloadable collateral marketing materials, in-person grassroots programs, online communities, and brand extensions such as our clothing line (Animal Gear).
What I've Included
Beyond assets and images, you'll also find my thoughts put down to paper (or web page). If you are interested in my thought process and how I found solutions to common marketing and branding challenges, then you're in luck. I've added a fair amount of notes as well.
THREE GENERATIONS OF PAK | Universal started in 1977 as a manufacturer of nutritional supplements, providing turnkey services as a private labeler for its B2B customers. Due to its inherent capabilities, Universal also formulated Animal Pak, a product sold under the Universal line. Three generation of Animal Pak – 80s, 90s and 00s (from left to right). The product was born in 1983, and throughout that decade, it existed in the general, catch-all line Universal. As a manufacturer focusing Prior to my arrival at the company,
